A global campaign shot in Miami that fused music, fashion, and Y2K futurism to reintroduce the iconic 1000 silhouette through the lens of contemporary culture. Working with Eladio Carrión and Darkoo, the creative balanced on location performance with sculptural studio moments that highlighted the sneaker’s bold, technical design.

The campaign rolled out across 800 Foot Locker stores worldwide, translating storytelling and product detail into a cohesive retail and digital experience.