For Willy Chavarria’s SS25 show AMÉRICA, we translated his vision of working-class pride and immigrant resilience into a cinematic narrative that lived beyond the runway. We directed and captured the full story from backstage intimacy to live runway intervals; creating visuals that balanced grit and grace.

Working with the experiential team, I helped shape the spatial environment to mirror the collection’s emotional core, resulting in an immersive brand world and audiovisual suite designed for press, digital, and long-term storytelling.